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Willow & Fern

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WILLOW & FERN

Everyday Luxury, Woven in Cotton

Premium 100% cotton towels, crafted for softness that lasts.

Shop Towel Sets
WILLOW & FERN

Everyday Luxury, Woven in Cotton

Premium 100% cotton towels, crafted for softness that lasts.

Shop Towel Sets
Premium cotton towel set with butterfly embroideryPremium cotton towel set with butterfly embroidery
HAND-FINISHED DETAILS

Where Comfort Meets Craft

Delicate embroidery on plush 100% cotton.

Shop Embroidered Towels Link chevron
Striped premium cotton towelStriped premium cotton towel

Premium 100% Cotton — Woven for Everyday Luxury

Shop by Category

Bath Towel Sets
Bath Rugs
Beach Towels
Bath Towel Sets
Bath Rugs
Beach Towels
Premium 100% cotton scroll embroidery towel set Premium 100% cotton scroll embroidery towel set Premium 100% cotton scroll embroidery towel set Premium 100% cotton scroll embroidery towel set Premium 100% cotton scroll embroidery towel set
Premium 100% cotton scroll embroidery towel setWillow & Fern
Rs. 2,699
Premium Cotton Embroidered Butterfly Towel Set. Premium Cotton Embroidered Butterfly Towel Set.
Premium Cotton Embroidered Butterfly Towel Set.Willow & Fern
Rs. 2,699
Premium Cotton Embroidered Spring Birds Towel Set. Premium Cotton Embroidered Spring Birds Towel Set.
Premium Cotton Embroidered Spring Birds Towel Set.Willow & Fern
Rs. 2,699
Off White Premium 700 GSM Cotton Towel Set
Off White Premium 700 GSM Cotton Towel SetWillow & Fern
Rs. 2,799
Silver Grey Premium 700 GSM Cotton Towel Set Silver Grey Premium 700 GSM Cotton Towel Set Silver Grey Premium 700 GSM Cotton Towel Set Silver Grey Premium 700 GSM Cotton Towel Set Silver Grey Premium 700 GSM Cotton Towel Set
Silver Grey Premium 700 GSM Cotton Towel SetWillow & Fern
Rs. 2,799
Soft Pink Premium 700 GSM Cotton Towel Set Soft Pink Premium 700 GSM Cotton Towel Set Soft Pink Premium 700 GSM Cotton Towel Set Soft Pink Premium 700 GSM Cotton Towel Set
Soft Pink Premium 700 GSM Cotton Towel SetWillow & Fern
Rs. 2,799
Blue Premium 700 GSM Cotton Towel Set Blue Premium 700 GSM Cotton Towel Set Blue Premium 700 GSM Cotton Towel Set Blue Premium 700 GSM Cotton Towel Set Blue Premium 700 GSM Cotton Towel Set
Blue Premium 700 GSM Cotton Towel SetWillow & Fern
Rs. 2,799
White Premium 700 GSM Cotton Towel Set White Premium 700 GSM Cotton Towel Set White Premium 700 GSM Cotton Towel Set White Premium 700 GSM Cotton Towel Set White Premium 700 GSM Cotton Towel Set
White Premium 700 GSM Cotton Towel SetWillow & Fern
Rs. 2,799
Burgundy Premium 550 GSM Cotton Towel Set Burgundy Premium 550 GSM Cotton Towel Set Burgundy Premium 550 GSM Cotton Towel Set Burgundy Premium 550 GSM Cotton Towel Set Burgundy Premium 550 GSM Cotton Towel Set
Burgundy Premium 550 GSM Cotton Towel SetWillow & Fern
Rs. 2,499
Dark Grey Premium 550 GSM Cotton Towel Set Dark Grey Premium 550 GSM Cotton Towel Set Dark Grey Premium 550 GSM Cotton Towel Set Dark Grey Premium 550 GSM Cotton Towel Set Dark Grey Premium 550 GSM Cotton Towel Set
Dark Grey Premium 550 GSM Cotton Towel SetWillow & Fern
Rs. 2,499
Navy Blue Premium 550 GSM Towel Set Navy Blue Premium 550 GSM Towel Set Navy Blue Premium 550 GSM Towel Set Navy Blue Premium 550 GSM Towel Set
Navy Blue Premium 550 GSM Towel SetWillow & Fern
Rs. 2,499
Bath Towel Sets
13 products

Bath Towel Sets

Bath Towel Sets

Bath Towel Sets

Willow & Fern 700 GSM Luxury Bath towel sets in grey, red, cream, blue and blush on green Shop Now

Bath Rugs

Bath Rugs

Willow & Fern bath rugs and rug sets in grey, navy, charcoal and blush Shop Now

Beach Towels

Beach Towels

Willow & Fern striped beach towels on a sunlit beach Shop Now
BATH TOWEL SETS

Wrapped in softness, made to last

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Premium 100% cotton scroll embroidery towel set Premium 100% cotton scroll embroidery towel set Premium 100% cotton scroll embroidery towel set Premium 100% cotton scroll embroidery towel set Premium 100% cotton scroll embroidery towel set
Premium 100% cotton scroll embroidery towel setWillow & Fern
Rs. 2,699
Premium Cotton Embroidered Butterfly Towel Set. Premium Cotton Embroidered Butterfly Towel Set.
Premium Cotton Embroidered Butterfly Towel Set.Willow & Fern
Rs. 2,699
Premium Cotton Embroidered Spring Birds Towel Set. Premium Cotton Embroidered Spring Birds Towel Set.
Premium Cotton Embroidered Spring Birds Towel Set.Willow & Fern
Rs. 2,699
Off White Premium 700 GSM Cotton Towel Set
Off White Premium 700 GSM Cotton Towel SetWillow & Fern
Rs. 2,799
Silver Grey Premium 700 GSM Cotton Towel Set Silver Grey Premium 700 GSM Cotton Towel Set Silver Grey Premium 700 GSM Cotton Towel Set Silver Grey Premium 700 GSM Cotton Towel Set Silver Grey Premium 700 GSM Cotton Towel Set
Silver Grey Premium 700 GSM Cotton Towel SetWillow & Fern
Rs. 2,799
Soft Pink Premium 700 GSM Cotton Towel Set Soft Pink Premium 700 GSM Cotton Towel Set Soft Pink Premium 700 GSM Cotton Towel Set Soft Pink Premium 700 GSM Cotton Towel Set
Soft Pink Premium 700 GSM Cotton Towel SetWillow & Fern
Rs. 2,799
Blue Premium 700 GSM Cotton Towel Set Blue Premium 700 GSM Cotton Towel Set Blue Premium 700 GSM Cotton Towel Set Blue Premium 700 GSM Cotton Towel Set Blue Premium 700 GSM Cotton Towel Set
Blue Premium 700 GSM Cotton Towel SetWillow & Fern
Rs. 2,799
White Premium 700 GSM Cotton Towel Set White Premium 700 GSM Cotton Towel Set White Premium 700 GSM Cotton Towel Set White Premium 700 GSM Cotton Towel Set White Premium 700 GSM Cotton Towel Set
White Premium 700 GSM Cotton Towel SetWillow & Fern
Rs. 2,799
Burgundy Premium 550 GSM Cotton Towel Set Burgundy Premium 550 GSM Cotton Towel Set Burgundy Premium 550 GSM Cotton Towel Set Burgundy Premium 550 GSM Cotton Towel Set Burgundy Premium 550 GSM Cotton Towel Set
Burgundy Premium 550 GSM Cotton Towel SetWillow & Fern
Rs. 2,499
Dark Grey Premium 550 GSM Cotton Towel Set Dark Grey Premium 550 GSM Cotton Towel Set Dark Grey Premium 550 GSM Cotton Towel Set Dark Grey Premium 550 GSM Cotton Towel Set Dark Grey Premium 550 GSM Cotton Towel Set
Dark Grey Premium 550 GSM Cotton Towel SetWillow & Fern
Rs. 2,499
Navy Blue Premium 550 GSM Towel Set Navy Blue Premium 550 GSM Towel Set Navy Blue Premium 550 GSM Towel Set Navy Blue Premium 550 GSM Towel Set
Navy Blue Premium 550 GSM Towel SetWillow & Fern
Rs. 2,499
Sage Green Premium Textured 550 GSM Cotton Towel Set Sage Green Premium Textured 550 GSM Cotton Towel Set Sage Green Premium Textured 550 GSM Cotton Towel Set Sage Green Premium Textured 550 GSM Cotton Towel Set Sage Green Premium Textured 550 GSM Cotton Towel Set
Sage Green Premium Textured 550 GSM Cotton Towel SetWillow & Fern
Rs. 2,499
Bath Towel Sets
13 products

Bath Towel Sets

Silver Grey Premium Bath Rugs
7 products

Bath Rugs

Premium Beach Towels
2 products

Beach Towels

Burgundy Premium 550 GSM Cotton Towel Set
5 products

550 GSM Towel Sets

Off White Premium 700 GSM Cotton Towel Set
5 products

700 GSM Towel Sets

Premium 100% cotton scroll embroidery towel set
3 products

Embroidered Towels

Willow & Fern bath towel sets in navy, maroon, white, sage and grey
Willow & Fern bath rugs and rug sets in grey, navy, charcoal and blush
Willow & Fern striped beach towels on a sunlit beach
BATH TOWEL SETS

Sink into 550 & 700 GSM plush cotton softness

Woven from pure long-staple cotton at 550 & 700 GSM — deep, thirsty and quick to dry. Choose from six timeless shades made to suit every bathroom.

Shop Towel Sets
BATH RUGS

Plush underfoot comfort for every bathroom

Densely tufted, cushioned and quick-drying — pure cotton rugs that bring a little softness to your morning routine. Available in warm neutrals and blush tones.

Shop Bath Rugs
BEACH TOWELS

Resort-soft cotton for sunny days

Oversized, sand-shrugging and resort-soft — 700 GSM cotton beach towels built for long days by the water. Bright stripes and prints that dry fast in the sun.

Shop Beach Towels
Willow & Fern bath towel sets in navy, maroon, white, sage and grey
Willow & Fern bath rugs and rug sets in grey, navy, charcoal and blush
Willow & Fern striped beach towels on a sunlit beach
BATH TOWEL SETS

Sink into 550 & 700 GSM plush cotton softness

Woven from pure long-staple cotton at 550 & 700 GSM — deep, thirsty and quick to dry. Choose from six timeless shades made to suit every bathroom.

Shop Towel Sets
BATH RUGS

Plush underfoot comfort for every bathroom

Densely tufted, cushioned and quick-drying — pure cotton rugs that bring a little softness to your morning routine. Available in warm neutrals and blush tones.

Shop Bath Rugs
BEACH TOWELS

Resort-soft cotton for sunny days

Oversized, sand-shrugging and resort-soft — 700 GSM cotton beach towels built for long days by the water. Bright stripes and prints that dry fast in the sun.

Shop Beach Towels
WILLOW & FERN

Woven with care, made for every day

Every Willow & Fern piece begins with premium 100% cotton, woven into plush 550 and 700 GSM towels, hand-finished embroidery and soft bath rugs. Thoughtfully made to turn everyday routines into small moments of luxury.

Shop the Collection Link chevron
Willow & Fern 700 GSM Luxe Spa towel sets in grey, cream, white, blush and navy
Willow & Fern towels styled on a wooden ladder in a stone bathroom
Willow & Fern Luxury Bath 700 GSM towel set in blue being tied with ribbon
Hand-finished floral and bird embroidery on a Willow & Fern cotton towel
TESTIMONIALS

Loved in homes across India

The 700 GSM towels are unbelievably soft and absorbent. It feels like a five-star hotel at home.
Quote
Priya S.
Mumbai, Maharashtra

Beautiful embroidery and top-notch cotton quality. I gifted a set to my mother and she loved it.
Quote
Ananya R.
Bengaluru, Karnataka

The bath rugs are so plush underfoot, and the colours match my bathroom perfectly.
Quote
Kavita M.
New Delhi

Towels stayed soft even after many washes. Really impressed with the quality.
Quote
Rohan T.
Pune, Maharashtra

The beach towels are large, thick and quick to dry. Perfect for our Goa trip!
Quote
Neha D.
Hyderabad, Telangana

Premium feel and neat stitching. Willow & Fern has made me a repeat customer.
Quote
Arjun K.
Gurugram, Haryana
Willow & Fern 700 GSM Luxury Bath towel sets in grey, red, cream, blue and blush on green

BEST SELLERS

Willow & Fern embroidered cotton towel gift set tied with ribbon

NEW ARRIVALS

Willow & Fern 700 GSM Luxury Bath towel sets in grey, red, cream, blue and blush on green

BEST SELLERS

Willow & Fern embroidered cotton towel gift set tied with ribbon

NEW ARRIVALS

Softness You Can Feel, Quality You Can Trust

SHOP THE LOOK

Bring the seaside look home

Every towel, rug and throw in this poolside retreat — tap a piece to shop it.

Willow & Fern towels and rugs styled in a seaside poolside suite
Willow & Fern towels and rugs styled in a seaside poolside suite

New Arrivals

Build your own Willow & Fern gift set
Build Your Own Gift SetWillow & Fern
From Rs. 650
Premium 100% cotton scroll embroidery towel set Premium 100% cotton scroll embroidery towel set Premium 100% cotton scroll embroidery towel set Premium 100% cotton scroll embroidery towel set Premium 100% cotton scroll embroidery towel set
Premium 100% cotton scroll embroidery towel setWillow & Fern
Rs. 2,699
Premium Beach Towels Premium Beach Towels Premium Beach Towels Premium Beach Towels Premium Beach Towels
Premium Beach TowelsWillow & Fern
Rs. 1,199
Silver Grey Premium Bath Rugs Silver Grey Premium Bath Rugs
Silver Grey Premium Bath RugsWillow & Fern
From Rs. 650
Cabana Stripes Premium Cotton Beach Towel Cabana Stripes Premium Cotton Beach Towel Cabana Stripes Premium Cotton Beach Towel
Cabana Stripes Premium Cotton Beach TowelWillow & Fern
Rs. 1,299
Premium Cotton Embroidered Spring Birds Towel Set. Premium Cotton Embroidered Spring Birds Towel Set.
Premium Cotton Embroidered Spring Birds Towel Set.Willow & Fern
Rs. 2,699
Premium Cotton Embroidered Butterfly Towel Set. Premium Cotton Embroidered Butterfly Towel Set.
Premium Cotton Embroidered Butterfly Towel Set.Willow & Fern
Rs. 2,699
Build your own Willow & Fern gift set
23 products

New Arrivals - Willow & Fern

Crafted from 100% Premium Cotton

Stay in touch

@willownfern
Instagram Willow & Fern towels and rugs styled in a seaside poolside suite
Instagram Willow & Fern striped beach towels on a sunlit beach
Instagram Willow & Fern towels styled on a wooden ladder in a stone bathroom
Instagram Willow & Fern embroidered cotton towel gift set tied with ribbon
Instagram Willow & Fern 700 GSM Luxury Bath towel sets in grey, red, cream, blue and blush on green
Instagram Willow & Fern bath rugs and rug sets in grey, navy, charcoal and blush
Instagram Willow & Fern Luxury Bath 700 GSM towel set in blue being tied with ribbon
Instagram Hand-finished floral and bird embroidery on a Willow & Fern cotton towel
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Eco
PREMIUM COTTON

550 & 700 GSM pure cotton, woven for exceptional softness and absorbency.

Love
CRAFTED WITH CARE

Hand-finished details and delicate embroidery on every set.

Shield
MADE TO LAST

Colour-fast, machine washable and made to stay soft wash after wash.